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Forum topic: Community music festival issues a cry for help

Community music festival issues a cry for help

PGC Webmaster

26 Jun 2024 19:53 #7184

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[Original article]

The organisers of the Livestock Music Festival, due to be held at Forty Hall Farm on 27th July, are calling on music lovers to buy tickets soon because last year's losses due to bad weather and the slow rate of sales to date this year mean that the organisation is in a "precarious" financial position. If sales do not pick up within the next few days, they "will have a difficult decision to make" about whether to go ahead with Livestock 2024.

202407 livestock

Support your local independent music festival

Text of email sent to Livestock UK subscribers on 26th June.

It is coming to that time of year when we are all looking forward to the Livestock Music Festival. This year however things could be very different.

As you may know, Livestock is a community based not-for-profit organisation. Everything we have done over the last 13 years or so has been done through the generosity of the people who have purchased tickets to our events and enabled us to build what we believe are not only the best music events in the local area, but events where people can come which are inclusive, and importantly accessible to families and the wider community. We do not receive any corporate sponsorship or other outside funding.

The independent live music sector is under extreme economic pressure and we unfortunately, like many others, are suffering under the pressures of spiralling costs and the cost-of-living crisis. Costs for much of the festival infrastructure, bands and other services we need to make great, safe and accessible events have gone up rapidly in the last few years in a climate where we have not been able to increase prices to our visitors to keep up with these changes. If we had matched increases in costs to increases in ticket prices a standard festival ticket would be over £40, it is currently £32.50.

This has brought us to a difficult juncture. We have a date coming soon where we must seriously consider the economic viability of the 2024 Festival, as ticket sales this year are not keeping up with usual trends and in fact are falling behind at an alarming rate. We appreciate this is not unique to us and we are aware of over 40 similar events nationally which have already either gone out of business or been forced to postpone until next year. We appreciate that some of that may be due to us being forced to review our policies regarding alcohol due to safety and licensing concerns. But the potential shortfall is much greater than that. This has been compounded by two factors, the rain last year caused a significant financial loss on the day, coupled with slow sales this year we are in a precarious financial position.

We are reaching out to you to ask one thing.

If you are waiting to buy tickets to see what the weather or something else might be like later in the month, please consider buying now. If we do not reach a certain target in the next week, we will have a difficult decision to make.

We are working hard to bring the great event we know people want, hopefully we will see you all there on July 27th!

Livestock 2024 Music Festival: More information and to book

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Community music festival issues a cry for help

Darren Edgar

27 Jun 2024 09:37 #7185

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That poster doesn't even have the date on it, does it?

Ticket sales might be helped if they sorted their advertising out....

We already have Picnic in the Park at Forty Hall and similarly named Wildstock, both coming with music, so maybe there's a capacity issue to for the number of these events......

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Community music festival issues a cry for help

PGC Webmaster

27 Jun 2024 19:13 #7186

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Darren Edgar wrote (message 7185) :

That poster doesn't even have the date on it, does it?
 

It says in large letters "27th July".

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Community music festival issues a cry for help

Darren Edgar

28 Jun 2024 16:29 #7187

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Jeez I checked so many times without seeing it......

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Community music festival issues a cry for help

Karl Brown

28 Jun 2024 19:48 #7188

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Should have gone to Specsavers 

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Community music festival issues a cry for help

Darren Edgar

01 Jul 2024 15:45 #7189

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haha indeed

Having been to Pic-Nic on the Park this weekend it was absolutely rammed so worrying if these guys cannot sell tickets...

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Community music festival issues a cry for help

PGC Webmaster

17 Jul 2024 23:08 #7196

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Darren Edgar wrote (message 7189) :

haha indeed

Having been to Pic-Nic on the Park this weekend it was absolutely rammed so worrying if these guys cannot sell tickets...


If you go back and read the original message you'll realise that your comparison is completely inappropriate. The problem is that because of poor weather last year Livestock made a big loss. A second year of losses would spell the end. As explained in this article:

Music festivals get one chance every year to make money. That’s what makes them so vulnerable.

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Community music festival issues a cry for help

Darren Edgar

18 Jul 2024 09:23 #7198

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Nope:

"ticket sales this year are not keeping up with usual trends and in fact are falling behind at an alarming rate"

They are failing to sell tickets. This COMPOUNDS the issue of underperformance last year.

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