What is the reality of ageism in London? We need your voice

London is the UK’s fastest ageing city, yet ageism remains one of the most overlooked forms of discrimination and it can have a huge impact on people's lives. Whether it’s being dismissed at work, overlooked in healthcare, or stereotyped in everyday conversation, ageism affects thousands of older Londoners in ways that are often invisible.
What is ageism?
Ageism is when people are treated unfairly due to their age. It can be subtle or overt, like being told you “look young for your age” or “you are too old to understand technology.” It can show up at the doctor’s surgery, in the workplace, or even in casual interactions. Sometimes, people don’t even realise it’s happening.
Why your feedback matters:
We want to hear from you about your experiences. Your insights will help shape our upcoming campaign for action, launching in the new year. The more we understand, the better we can challenge stereotypes and push for meaningful change. All the information you provide is confidential and will take around five minutes of your time.
Click on the button to fill out the survey.




