A Palmers Green opticians is focusing on raising awareness and funds for Alzheimer’s Society and supporting World Alzheimer’s Day by holding a cake sale on 21 and 22 September.
Scrivens Opticians & Hearing Care at 328-330 Green Lanes, is looking to raise as much money and awareness as possible as part of its ongoing support for Alzheimer’s Society, its chosen charity for this year.
There is growing evidence of a link between uncorrected hearing loss and dementia, including Alzheimer’s. As part of its partnership, Palmers Green branch employees have been trained as Dementia Friends in a drive to change people’s perceptions of the condition.
Branch manager, Ashoo Sood, said: “Dementia touches so many families and World Alzheimer’s Day gives us a chance to raise awareness of the charity and the need for funds for research and support.”
As part of its fundraising activities the branch has also pledged to donate £1 for every hearing screening during 21 to 26 September.
“Our hearing screenings are free of charge and we want to encourage people over 40 years of age to have regular hearing checks as they do eye tests. So we thought this would be a great way to do both and fundraise for our chosen charity.”
Alzheimer’s Society is the leading support and research charity in the UK for people with dementia and those who care for them. In the UK, 225,000 people will develop dementia this year, with 850,000 people already affected. The Society estimate 23 million people have a close friend or family with dementia.
World Alzheimer’s Day, supported by Alzheimer’s Society, is an opportunity to focus on the great work going on all over the world to fight dementia and to raise awareness.
Scrivens Opticians & Hearing Care was established 76 years ago and has 178 stores in England and Wales, with 1,000 employees.
